The Lost Book
Ask anyone in the UK about 'Fly Fishing' by J.R. Hartley, and they might just smile. This mysterious book featured in a famous 1983 TV advertisement that still lingers in Britain's collective memory.
The advert follows an elderly gentleman on a mission to find a second-hand book. But what is so important about the book? How does the story end? And what exactly is being advertised?
These are questions for your students to explore as they reflect on the cultural impact of advertising and how technology has changed the way we find information.
About the author
For almost 20 years, Jamie Keddie has been creating courses and resources to help teachers structure their lessons, motivate students and find meaning in their teaching.
He has shared his insights with educators in over 40 different countries, written for Oxford University Press and won a prestigious British Council ELTons award for his innovative ideas on using video in teaching.
