Musical adverts
This multimodal lesson plan is built around three carefully selected song excerpts, each chosen to represent a different part of classic story structure: setup, conflict and resolution. Students begin by listening and sharing emotional, personal and cultural associations with the songs. Then, in groups, they work creatively to design story-based adverts using the excerpts as inspiration.
Finally, students encounter a surprising double twist – a real advert featuring a mouse and a mousetrap. But is it what it seems?
The lesson plan develops listening, creative thinking, storytelling, performance and classroom discussion.
About the author
For 20 years, Jamie Keddie has been creating courses and resources to help teachers structure their lessons, motivate students and find meaning in their teaching.
He has shared his insights with educators in over 40 different countries, written for Oxford University Press and won a prestigious British Council ELTons award for his innovative ideas on using video in teaching.
